Startup Logo Design Cost: What to Expect in 2026
Launching a startup comes with many decisions, and one of the most important is your brand identity—starting with your logo...
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Great design starts with listening and understanding.
By asking clear questions early, I uncover what the design needs to achieve and how it will be used. This shapes a process rooted in insight, focused on purpose, and built to create design that reaches out beyond the screen.
To build brand recognition, strengthen your competitive edge.
As AI-generated content becomes widespread, diluting originality, I remain committed to a human-centered approach. To me, AI is a tool that complements creativity, amplifying ideas rather than overshadowing them.
My work blends learnt design principles with organic thinking.
I focus on the purpose behind every choice: What does it achieve? Who will use it? How will it work? These questions ensure that your design is not only visually appealing but also designed to deliver results.
I'm John Cartwright, a practical, down-to-earth freelance graphic designer living in beautiful South Wales. I absolutely love what I do!
With extensive experience in both digital and traditional design. Over the years, I've worked with businesses across the UK and beyond, helping them communicate clearly and stand out visually.
I combine practical expertise with a thoughtful approach to design, ensuring every project begins with an understanding of its purpose and audience. While I use AI tools when appropriate, I believe meaningful design comes from human insight, experience, and careful attention to detail. My goal is to create visual solutions that not only reflect your vision but also help you achieve great results.
Creating or revitalising brand identity that aligns strategic branding with core messaging. Developing design elements for logos, icons, layouts, and signage, ensuring your brand resonates with your audience.
Helping shape your business's external image. thedesigneye offers effective design solutions for startups, emerging and global brands, including marketing communications that optimises visual elements and hierarchy.
Designing and translating digital artwork onto oversized substrates and materials, covering everything from exhibitions to wall art graphics, outdoor signage, window graphics, and posters.
Digital graphics, illustrations, and visual content for social media and websites, along with high-quality print design – from eye-catching flyers to full-colour brochures. Designs are styled to captivate and engage your audience.
Developing visual aesthetics and layouts to enhance your website or web pages. Mock-ups and graphics can be supplied to your web developer/coder.
Visuals and mock-ups to bring your ideas to life. With a clear understanding of your company's vision and brand, I design concepts such as mood boards, rough sketches, ideas, and imagery.
An excellent team player, who is always reliable, committed and focused on any aspect of his work. He had direct contact with clients, and was held in high-regard with both our internal team and our clients.
I was pleased with our collaboration. John's a great communicator, and his graphic work deliverables were exactly what I was after.
Thanks for listening to my thoughts. The logo looks good. Good job! I'm already fond of your skills and the ability to understand requirements.
Everyone at our Kick-Off Conference was raving about the binders. We had a few senior execs from our New York office and when they went on stage they brought the binder with them and mentioned how impressed they were!
Thank you for listening to clients initial brief in a meeting and popping out of the meeting, only to return later with a range of sketches to discuss. That put the client at ease knowing that they had selected the right events partner.
[John] has always made himself part of the team and involved himself in all aspects of a brief. His understanding of the creative process and his ability to work on his own initiative make him a valued designer.
Launching a startup comes with many decisions, and one of the most important is your brand identity—starting with your logo...
Read More →
For small businesses and start-ups, great design helps you stand out, build trust, and attract customers. Hiring a freelance graphic designer gives you...
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Building a strong brand identity doesn't happen by chance—it's a strategic process...
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We are all organic. We grow. We change as other living things do. But in one fundamental aspect, we are completely different: we imagine...
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Stand out with high-quality, bespoke design for start-ups, small businesses, and growing SMEs. From logos and branding to digital graphics and marketing materials...
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For start-ups and growing businesses, a strong visual identity can set you apart. Partnering with the right designer...
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For many small and medium-sized businesses, the terms brand identity designer and graphic designer can seem interchangeable...
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My ecclectic collection of photography, illustration (freehand and digital), drawings and artworks.
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The musical alter-ego of thedesigneye. Great tunes from a natural songwriter, guitarist and composer.
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Based on personal experience: Five Places, Five Images, and Five Reasons why you should visit South Wales.
See More →Based in South Wales, working with clients across the UK and internationally. Let's discuss how to bring your vision to life.
john@thedesigneye.co.uk
+44 7948 301 322
Windswept Studio
49 Lletty Road, Upper Tumble
SA14 6BN. South Wales
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